Monday, April 27, 2009

Content + Contect = Contact

I have had many discussions on this theory that I have which talks about Content being King, Context being King, and Contact being King or is at least the end goal of content in context. Content is no more important that the Context in which the Content is delivered in. Users value Context just as much as the actual Content. So, for users to derive the ultimate value, they need great content in a great or self assigned Context, then that will facilitate Contact. Contact can be a discussion with another person, a lead added to sales pipeline, an actual sale, or just an internal connection with what is being talked about. They are all important and deserve the same level of attention. I will post more on this later, and go in to greater detail of my ideas, but this is the general idea.

Friday, April 17, 2009

Grand re-opening of MM News

I am restarting my personal blog after about 5 years on inactivity. Enjoy, and please feel free to comment and contact me.
-Mike